Evidence is most promising for intensive public awareness campaigns: these require organisation and resourcing at a regional or national level¹⁵.

Time to Change (www.time-to-change.org.uk/) is a major country wide anti-stigma campaign that is evidence-based¹⁶.  It aims to change behaviour as well as attitudes and may have economic benefits¹⁷.  Progress to date includes:

• 4% reduction in the discrimination experienced by people with mental health problems from surveys in 2010 and 2011.
• 0.8% improvement in public attitudes towards people with mental health problems since the launch of Time to Change according to the Department of Health’s annual ‘Attitudes to Mental Illness’ survey¹⁸.