Anti-stigma campaigns

Evidence is most promising for intensive public awareness campaigns: these require organisation and resourcing at a regional or national level15.

Time to Change ( is a major country wide anti-stigma campaign that is evidence-based16.  It aims to change behaviour as well as attitudes and may have economic benefits17.  Progress to date includes:

  • 4% reduction in the discrimination experienced by people with mental health problems from surveys in 2010 and 2011.
  • 0.8% improvement in public attitudes towards people with mental health problems since the launch of Time to Change according to the Department of Health’s annual ‘Attitudes to Mental Illness’ survey18.